It has long been the case in the UK that hardwood has been the poor relation of wood species. Consumption, which has never been high compared with other wood types, has over recent years seen a sharp fall.
To counter this a conference was set up to encourage suppliers, end users, specifiers and architects to realise the full potential of this product and to bring it to the fore when it comes to specing materials for new builds, including fixtures, fittings and furniture.
One way to achieve this higher profile is to focus on the environmental, sustainable and durable qualities of this underlooked product.
The aim of the conference is to implement a new drive in market awareness.