Interest and demand for timber flooring in China has grown over the last few years. Supply, domestic supply has been the main stumbling point. The rise of consumerism has also meant that companies have to address the concerns of their market. For example: Properly dried and prepared timber, formaldehyde free flooring and flooring that is recyclable as well as being environmentally friendly. These are all concerns that have been addressed in the west. To this end Chinese producers are looking to promote bamboo flooring as the answer to consumer concerns. From a manufacturers point of view it is fast growing and therefore will ease supply worries.